The best technology from a user’s perspective is the one that consistently does what it is designed to do without the user requiring detailed knowledge of the internal workings of the technology to be able to use the product.  Basically good technology just works!!  This also applies to CRM solutions.  SMBs mostly want a CRM […]

  A while back, one of our sales associates sparked an interesting conversation with the owner of a small business (SMB) who brought up two very important questions. The owner asked that if they'd been in business for over twenty years, why would they need a Customer Relationship Management (CRM) solution now? They subsequently asked, […]